San Miguel Beermen is a professional basketball team in the Philippine Basketball Association. Basketball is a the national sport.

We’ve heard that the most successful team in the Philippine Basketball Association; San Miguel Beermen, the User Experience is dull and the stars on the team are not prioritized. Leaving the Brand unrepresented.

Fans don’t know who’s on the team. They don’t know when the next game is going to be. They isn’t an online shop present so that they can get Merch prior to the game.

Because Fans are unable to navigate the website, this leads to

1. Fans are unable to buy tickets, Merch
2. Encourages an ambiguous product that is not scalable for future PBA seasons.

I was the main designer on this experimental project from 2022, ideating early concepts, sitemaps, wireframing, logo design, and delivering final assets for production.

The San Miguel Beermen is a professional basketball team of the Philippine Basketball Association (PBA). When a fan first encounters the San Miguel Beermen they are met with a black screen displaying an administration team.


The information presented in this screen often fails to provide Shoppers with what they need to know in order to make a decision quickly while driving, resulting in delayed batch acceptance and Shoppers losing trust in the platform.

Whether it be learning player stats, buying tickets or merchandise, we want to empower the San Miguel Beerman fan to become for involved with the team.

We want to ensure that the Fan can build a relationship with the team via news, merchandise, and in-game experiences.